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Details and Dollars: Using Data and Analytics to Optimize Revenue Cycle Performance


Most hospitals and healthcare systems leave millions of dollars on the table every year because they lack the knowledge, experience, and discipline necessary to register, bill, and collect correctly. These unclaimed earnings have become more critical in the face of COVID-19 as healthcare organizations face unprecedented negative financial impacts and recognize the need to optimize existing revenue streams most efficiently.  

Furthermore, the continuously rising cost and demand for healthcare places more pressure on enhancing revenue as a solution to improving financial performance. Financial managers and administrators must rapidly identify opportunities that increase revenue, maximize reimbursement, and decrease write-offs to ensure long-term profitability and improved results.

Wednesday, July 29
1:00 - 2:00 PM ET

Marlowe Dazley, Senior Vice President and Managing Director of Financial Advisory Services at Health Catalyst, and Todd Halpin, Senior Vice President of Financial Advisory Services at Health Catalyst, will share the fundamentals of revenue cycle management and how to conduct a data-driven revenue cycle assessment.

During this webinar, attendees will learn the following:

  • How to conduct a comprehensive, data-driven revenue cycle assessment to rapidly determine the root cause of lost revenue and the erosion of cash collections.
  • How to use data and best practices to challenge current processes and effect change.
  • How to determine if accounts receivable reserve formulas acknowledge historical managed care discounts, increases in uncompensated care funding, and deterioration of revenue cycle processes.
  • How to leverage appropriate staffing models and productivity tools to maximize efficiency.
Marlowe Dazley
Marlowe Dazley– Senior Vice President and Managing Director of Financial Advisory Services, Health Catalyst

Marlowe Dazley is Senior Vice President and Managing Director at Health Catalyst, responsible for financial advisory services providing strategic financial management expertise and consulting for healthcare payers and providers.  Prior to joining Health Catalyst, Marlowe lead PNC Bank’s healthcare consulting division.


Mr. Dazley has 30 years of healthcare experience in various organizations, including the office of the U.S. Surgeon General, managed care operations, finance, administration, and consulting. He has worked as a healthcare consultant since 1996, for Ernst & Young in the Los Angeles healthcare consulting practice, Phase 2 Consulting and Premier.  Marlowe has participated in numerous strategic planning engagements, mergers and acquisitions and performance improvement initiatives and has led numerous financial turnarounds for clients across the country specializing in healthcare strategy, revenue cycle improvement and financial operations initiatives. 


Mr. Dazley received a dual Master of Business Administration and Master of Health Services Administration from the University of Utah. He is a member of the Healthcare Financial Management Association and has performed numerous speaking engagements at local regional, and national levels for HFMA including HFMA’s Annual National Institute. In addition, he delivers numerous addresses to the University Health System Consortium, State Hospital Associations, hospital boards and medical staff and various other industry leaders.

Todd Halpin
Todd Halpin– Senior Vice President, Financial Advisory Services, Health Catalyst

Todd Halpin is a Senior Vice President at Health Catalyst responsible for co-leading the Financial Advisory Services team. Mr. Halpin has over 25 years of healthcare financial transformation experience, where he specializes in hospital financial operations and revenue cycle process improvement. Mr. Halpin has extensive experience working with many not-for-profit, teaching, and public health care delivery systems throughout the country. Mr. Halpin’s experience includes various hospital financial turnarounds, revenue cycle process optimization projects, strategic planning, and other cost reduction initiatives. Mr. Halpin received his M.B.A. from the University of Utah and is a Certified Public Accountant in the State of Utah. He is a member of the American Institute of Certified Public Accountants, the Utah Association of Certified Public Accountants, American College of Healthcare Executives, and the Healthcare Financial Management Association.