Upcoming Webinar

Healthcare Consumerism and Cost: Dispelling the Myth of Price Transparency

Wed., February 24, 2021
1:00pm – 2:00 pm ET

The world of healthcare costs is confusing and messy for both patients and providers. Many providers don’t fully understand their costs and therefore struggle to meet the increasing pressure for greater price transparency for consumers. With price transparency rules finalized and implementation looming, many providers are racing against the clock to adapt business practices to meet regulations and communicate the implications to consumers. And each organization’s financial health depends on transparency, as uncertainty about costs keeps many patients from seeking care.

Join Deb Gordon, seasoned healthcare executive and author of the book, “The Health Care Consumer’s Manifesto: How to Get the Most for Your Money,” and Pat Rocap, Director of Cost Management Services at Health Catalyst, as they examine the relationship between cost and pricing as the path to transparency for consumers. Deb and Pat will provide expert analysis and practical advice to help you become a savvier provider and consumer when it comes to healthcare pricing and spending. 

Plus, we'll be giving away a copy of Deb Gordon’s book, “The Health Care Consumer’s Manifesto: How to Get the Most for Your Money,” to five lucky attendees at the end of the webinar.

What You’ll Learn

  • The implications of federal price transparency regulations.
  • The connection between healthcare costing and pricing.
  • How to start your organization’s journey to understand costs and why it matters.
  • Why price transparency is important to both patients and providers.
Featured Speaker

Deb Gordon, MBA 

Author, The Health Care Consumer’s Manifesto: How to Get the Most for Your Money

Deborah D. Gordon is author of The Health Care Consumer’s Manifesto: How to Get the Most for Your Money (Praeger 2020), based on consumer research she conducted as a Senior Fellow in the Harvard Kennedy School’s Mossavar-Rahmani Center for Business and Government. She is the former Chief Marketing Officer of a Medicaid health plan, former CEO of a health care technology firm, an Aspen Institute Health Innovators Fellow, and an Eisenhower Fellow. She is a Forbes.com contributor on health care consumerism. Her research and commentaries have appeared in JAMA Network Openthe Harvard Business Review blogUSA TodayRealClear PoliticsTheHill, KiplingerHealthyWomen, and MoneyGeek. She holds a BA in bioethics from Brown University and an MBA with distinction from Harvard Business School.

Featured Speaker
Pat Rocap, CPA, CHIIS

Director, Cost Management Services, Health Catalyst

Pat is passionate about leveraging technology and analytics to transform healthcare services in order to exceed the needs of the future. Her peers recognize her as a leader in Information Technology, Healthcare Cost Management Services and an expert in Agile Innovation and Implementation processes to assist in driving value through the various organization to achieve the triple aim. Pat is currently a member of the Health Catalyst Financial Transformation Team. She holds degrees from Kelley School of Business at Indiana University and Indiana University School of Medicine.

Register Now